HI, I'M RORY
My friends don’t get what I do for a living, my kids think I make things that help people.

I specialise in building and scaling globally distributed capabilities that bring together different disciplines, cultural perspectives and personalities. My expertise lies in leading and guiding these capabilities to create category-defining Products, Services, and Experiences.
I’ve worked in Product and Technology houses, led Customer Experience Consultancies and most recently helped create a billion dollar fintech.
PRINCIPLES
WHAT GUIDES ME
You're not your job
So be humble, respect those around you and be the part (don't play the part).
Stay relevant
Read, learn, practice & revise. Because the alternative is irrelevance.
be decisive
Indecision creates uncertainty in teams, uncertainty kills motivation.
KEEP INFORMED OPINIONS
Your credibility and decision making ability depends on it.
MAKE THE TEA
Set an example, do the little things. Because
people will look up to you.
empathy not apathy
Create a safe, stable working environment for your people. They deserve it.
TESTIMONIALS
WHAT OTHERS SAY
I had the pleasure of working closely with Rory during our time together at PrimaryBid. Rory is a visionary leader with a deep understanding of design principles and an unwavering commitment to excellence. I wholeheartedly recommend him for any role that demands creativity, innovation, and a strategic approach.
Rory's leadership style is characterised by his approachability, open communication, and a genuine willingness to listen to the ideas and concerns of his team members. He creates an environment where creativity flourishes, and his ability to motivate and inspire his team is truly remarkable.
NEIL CUTHBERT
CTO, Mozaic Earth & Willow
The insight Rory brought to the organisation played an important role in shaping the direction of the company, providing invaluable data and insights that supported several critical business decisions. Rory is always there when you need him, and he can intuitively assess any situation, develop and execute a plan for delivery. In addition Rory played a critical part in the culture at PrimaryBid. He was a strong, fair and collaborative leader, and the environment he created was truly motivational for the entire organisation.
DAVID CHASE
VP Operations, PrimaryBid US
Rory has a rare skill of instilling a type of trust that naturally gives rise to a strong sense of accountability. This granted us the autonomy to make critical decisions and steer our projects creatively. It does not only speak volumes about his confidence in us, but it also fosters a culture of ownership and accountability that is invigorating to be a part of. Under Rory's leadership, our team wasn't just a cog in the machine; we were influencers shaping the direction of our projects and the whole company.
SALEH KAYYALI
Staff Interaction Designer, PrimaryBid
Building world class capabilities which deliver category defining Brands and Customer Experiences